Sneaks Up How Did We Increase Purchase Rates By 66% With A Personalized Shopping Experience?

Challenge

Sneaks Up aimed to enhance the user experience on their site to improve purchase rates, exit rates, and various similar metrics. Despite a good user experience due to site design and product variety, the limited in-site personalization made this process challenging. Without merging the rich product variety with in-site personalization, customers were shown standard products instead of those tailored to their interests.

Solution

Prime Solutions, aware that in-site personalization would significantly increase many important metrics, created a special data management platform for Sneaks Up. By collecting users’ “real-time” digital footprints and processing them with AI-based algorithms, the platform grouped products matching search terms after a search and offered personalized recommendations according to user preferences, thus customizing the in-site purchase experience. The user experience was improved by making the in-site search algorithm smarter and enabling cross-platform transitions between mobile and web.

Results

Personalized Experience

Prime Solutions provided various add-ons for a personalized experience with advanced personalization widgets, Prime Search & Prime Recommendation. These add-ons took into account users’ past browsing data and current interests. For example, preferences like searching for sneakers and looking at Converse products were recorded by the system, and relevant product recommendations were made in subsequent searches. “Real-time” personalized areas were offered, starting from the search box, continuing on the product detail page, and extending to in-cart product recommendations. Prime Solutions ensured that each customer was offered options tailored to their tastes and needs by analyzing factors such as gender, brand preference, purchasing power, size, and color preferences. This personalized experience led users to spend more time and engage more on the site, significantly reducing negative experiences like exit rates. Prime Solutions’ innovative and flexible approach resulted in a 33% increase in cart additions and a 66% increase in purchase rates for Sneaks Up.

Metric Increases with PrimeWidgets

With the AI-powered algorithm provided by PrimeWidgets, which is present almost everywhere on the site, widgets suitable for each user maximized the personalized shopping experience. As a natural result, significant increases were achieved in many metrics. PrimeWidgets combined users’ past and current data to provide unique results for different users searching for the same products. This led to a 33.91% increase in cart addition rates.

In conclusion, products offered by PrimeWidgets, a Prime Solutions product, such as product recommendations, personalized search, and search result optimization, once again demonstrated the importance of in-site marketing. In today’s rapidly personalizing world, it has proven that brands adapting to this trend can better realize their potential.